Linking two business buzz-words like this can be seen as an innovation in itself in the
Schumpeterian definition of an innovation as ‘a new combination’.
When I am looking at organizations I see that most of them want to survive. To do so they supply
something valuable to customers who are paying a price for the combination of product and
service the organization offers them. To this end organizations manage a ‘primary process’,
which is usually part of a supply chain in which other organizations participate. Their offer will
however not remain attractive forever; it is hard to find an organization that supplies exactly the
same products & services, produced in the same way as it did, let’s say, five to ten years ago. So
there must be another process which is responsible for changing the organization, its products,
services, structure, HRM-procedures, processes, etcetera and adapt these to the changed needs
and wants. This auto-transformation process of an organization is usually labelled the ‘innovation
process’. After this brief but broad definition of innovation I can now turn to the six different
combinations of innovation and CSR I found.